Built on experience, integrity and practical pool knowledge.
Aqua Tide Pool and Spa Products (Pty) Ltd is a South African, female-owned SMME incorporated in 2011 and engaged in the formulation and supply of pool and spa chemical products together with household and industrial detergents.
Experience shaped the range.
The company evolved from many years of direct engagement by its owner in the pool and spa industry. Its primary focus is an in-house formulated pool and spa chemical range, complemented by household and industrial detergent product lines.
Aqua Tide has built a niche through product integrity and practical education, including water-testing knowledge developed through years of experience in the industry.
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Principles that guide the business
Integrity & Respect
Honesty, integrity, respect and human dignity underpin client relationships.
Customer Service
Customer excellence, quality service and best business practices are treated as core standards.
Teamwork
A collaborative approach brings together suitable resources, skills and capabilities for customers.
Partnership
Customers are viewed as partners, supported by strategic alliances where they strengthen service delivery.
Entrepreneurial Development
The business supports entrepreneurial and business development within its ecosystem.
Product Integrity
Aqua Tide’s market position is built around uncompromised quality and practical customer value.
We don’t just manufacture, we human factor.
Aqua Tide exists to connect families and communities by building a reputable brand and providing South Africans with uncompromised quality through affordable products.
Build trust through quality and value.
The mission is to create awareness for a competitive brand focused on saving consumers money without compromising quality, build a sustainable business with broader distribution, earn customer loyalty and recognise opportunities for growth that strengthen local employment.